Skip to content

// venture builder · wine, sparkling wine and grape-based beverages

What's in the bottle.
And what makes the business work.

The Wine Lab creates, develops and operates brands and businesses in wine, sparkling wine and other grape-based alcoholic beverages.

Discover ChardoniqueGet in touch

We bring together two skill sets that rarely go hand in hand: the technical knowledge of someone who studies and researches viticulture and enology, and the experience of someone who spent more than three decades building, running and turning around companies.

brand_01

Chardonique

Launched in 2026, Chardonique is a Brazilian brand devoted exclusively to Chardonnay wines, sourced from several Brazilian terroirs.

It is the most concrete expression of what The Wine Lab sets out to do: spot an opportunity, build a brand with its own identity and run it in the market.

Visit chardonique.com.br ↗

Three lines of work, one combination: technique, market and execution.

01 · core businessOwn brandsWe conceive, launch and manage our own brands. After Chardonique, we will develop new brands of wine, sparkling wine and other grape-based alcoholic beverages.02ConsultingFor those who want to start a winery, launch a brand or structure a beverage business, we offer support from designing the business model to organizing operations.03Mentoring and investmentWe support startups in viticulture and the wine market with mentoring and, when there is a good fit, investment.
Portrait of Alexandre Estolano in a winery, holding a glass of white wine

// the founder

Alexandre Estolano

More than 35 years as an executive, university president, CEO and business strategy consultant, specializing in business model design and corporate turnarounds.

  • PhD · COPPEAD/UFRJ
  • Viticulture and Enology · IFRS
  • WSET Level 3
  • MBA AI and Data Science · PUC-RS
Read more →